A Digital Tourism Management Strategy for the 21st Century
Lösung
A Digital Tourism Management Strategy for the 21st Century
Today tourists are kept in groups to ease logistics. We propose to free tourists from groups and use information technology to guarantee guest logistics.
Our strategy is especially relevant now, as we recover from the Anthropocene Era’s first pandemic, because it keeps tourists safely apart by precisely scheduling visits to attractions.
Freeing tourists from groups will be healthier, but it will also be better. Today’s tourist experience is too often a blur of crowded attractions, disappointing for tourists, but also harmful for cities, since crowds repel visitors seeking a deeper, more unique, experiences. And, worse, tourist monocultures alienate residents, leading to calls for limits as in Venice and Amsterdam.
This proposal combines information technology and urban planning with a new business strategy: Vienna treats tourists like residents.
This strategy means upping Vienna’s game. Covid-19 has been a rude wake-up call – cities face new social, environmental and health challenges. Vienna’s a highly liveable city, but it must become more sustainable, equitable and innovative.
Happily, the changes needed for Vienna to succeed in the 21st Century will also attract tourists. The full plan will be called Rotes Wien 21 in honour of Vienna’s pioneering social achievements of the 1920s. The tourism elements are outlined here.
Vienna will build satellite Visitor Welcome Centres at outlying U-Bahn stations. Visitors will transfer to local transport for their trip to and from attractions.
Visitors will use a Vienna Visitor Widget mobile app to guide them, store transport and attraction tickets, view Vienna information, create and change their schedules, shop, and get immediate help. This app will be the cornerstone of the new digital tourism management strategy.
Urban planning projects supporting tourism in Rotes Wien 21 include:
-Electric buses will replace diesel tourist buses and loop through the city. All tourist transport will be included in the visitor app ticket. Much bus parking will be returned to public space.
-Clean Wiens featuring WCs, handwashing, sanitizing and water fountains will be built throughout Vienna.
-Mobile, open-air exhibition cases called Gallery Walls will be parked in public spaces. They will move regularly providing 24/7 culture throughout the city in a healthy environment.
-Sustainable transport will be vastly improved. Public transport will be increased. Separated cycling superhighways will link welcome centres to attractions. Sidewalks will be widened, neighbourhood streets calmed, and parking reduced.
-Sustainable neighbourhood economic development will create and support local businesses. Vienna will follow Paris in creating 15-minute neighbourhoods.
Visitors to Vienna in 2023 will enjoy our museums and attractions, but also experience a city successfully tackling the challenges of the 21st Century.
Please see: Datien & Infos for a secret report from a Copenhagen tourist bureau spy on Vienna's strategy
Our strategy is especially relevant now, as we recover from the Anthropocene Era’s first pandemic, because it keeps tourists safely apart by precisely scheduling visits to attractions.
Freeing tourists from groups will be healthier, but it will also be better. Today’s tourist experience is too often a blur of crowded attractions, disappointing for tourists, but also harmful for cities, since crowds repel visitors seeking a deeper, more unique, experiences. And, worse, tourist monocultures alienate residents, leading to calls for limits as in Venice and Amsterdam.
This proposal combines information technology and urban planning with a new business strategy: Vienna treats tourists like residents.
This strategy means upping Vienna’s game. Covid-19 has been a rude wake-up call – cities face new social, environmental and health challenges. Vienna’s a highly liveable city, but it must become more sustainable, equitable and innovative.
Happily, the changes needed for Vienna to succeed in the 21st Century will also attract tourists. The full plan will be called Rotes Wien 21 in honour of Vienna’s pioneering social achievements of the 1920s. The tourism elements are outlined here.
Vienna will build satellite Visitor Welcome Centres at outlying U-Bahn stations. Visitors will transfer to local transport for their trip to and from attractions.
Visitors will use a Vienna Visitor Widget mobile app to guide them, store transport and attraction tickets, view Vienna information, create and change their schedules, shop, and get immediate help. This app will be the cornerstone of the new digital tourism management strategy.
Urban planning projects supporting tourism in Rotes Wien 21 include:
-Electric buses will replace diesel tourist buses and loop through the city. All tourist transport will be included in the visitor app ticket. Much bus parking will be returned to public space.
-Clean Wiens featuring WCs, handwashing, sanitizing and water fountains will be built throughout Vienna.
-Mobile, open-air exhibition cases called Gallery Walls will be parked in public spaces. They will move regularly providing 24/7 culture throughout the city in a healthy environment.
-Sustainable transport will be vastly improved. Public transport will be increased. Separated cycling superhighways will link welcome centres to attractions. Sidewalks will be widened, neighbourhood streets calmed, and parking reduced.
-Sustainable neighbourhood economic development will create and support local businesses. Vienna will follow Paris in creating 15-minute neighbourhoods.
Visitors to Vienna in 2023 will enjoy our museums and attractions, but also experience a city successfully tackling the challenges of the 21st Century.
Please see: Datien & Infos for a secret report from a Copenhagen tourist bureau spy on Vienna's strategy
Mehrwert
Tourism in the Covid-19 crisis is ‘only’ the canary in a coal mine: advance warning that cities and society must fundamentally change to survive in the 21st Century. In other words, it’s not so much adding value as completely rethinking.
Our proposal attacks the fundamental practice of group tours by using digital technology to help tourists move independently. It is creative destruction: visiting Vienna with the digital system will be fundamentally different from a group tour. It adds value to:
• Health – tourists can be kept separated with careful scheduling;
• Quality – increased tourist satisfaction with reduced crowding and more authentic urban experience;
• Business – scheduling helps attractions increase efficiency, easy information attracts more visitors, easy shopping increases revenues;
• Economy – local app development reduces costs for local businesses and supports Vienna’s economy;
• Urban Planning – sustainability and health improvements benefit residents and tourist alike;
• Tourism – reduced tourism impacts increases appreciation by residents.
Many of these benefits are virtuous cycles: better health increases the attractiveness of Vienna leading to more tourists.
Importantly, this strategy applies well beyond tour buses, it supports all types of tours including independent tourists.
Finally, nothing in this proposal is science fiction, all the technologies already exist and they can be implemented incrementally. It only requires vision and commitment.
Our proposal attacks the fundamental practice of group tours by using digital technology to help tourists move independently. It is creative destruction: visiting Vienna with the digital system will be fundamentally different from a group tour. It adds value to:
• Health – tourists can be kept separated with careful scheduling;
• Quality – increased tourist satisfaction with reduced crowding and more authentic urban experience;
• Business – scheduling helps attractions increase efficiency, easy information attracts more visitors, easy shopping increases revenues;
• Economy – local app development reduces costs for local businesses and supports Vienna’s economy;
• Urban Planning – sustainability and health improvements benefit residents and tourist alike;
• Tourism – reduced tourism impacts increases appreciation by residents.
Many of these benefits are virtuous cycles: better health increases the attractiveness of Vienna leading to more tourists.
Importantly, this strategy applies well beyond tour buses, it supports all types of tours including independent tourists.
Finally, nothing in this proposal is science fiction, all the technologies already exist and they can be implemented incrementally. It only requires vision and commitment.
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