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MuseumQuest – A new way to Discover the Museum through play

Solution
Current phase:
Announcement of the winners
  1. Call and submissions completed on 30.10.2025
  2. Queries completed on 10.11.2025
  3. Jury evaluation completed on 23.11.2025
  4. Winners announced from 24.11.2025
Challenge finished

MuseumQuest – A new way to Discover the Museum through play

MuseumQuest transforms a museum visit into a self-guided, narrative-based experience where visitors learn by exploring and observing.
Developed by Gymkana Turística, this digital system allows visitors to discover the museum through a story-driven game that begins by scanning a single QR code located at the entrance.
From that moment, visitors follow the route on their own mobile device — no app download required — as the game guides them through the museum using a storyline that blends curiosity, discovery, and learning.
The narrative leads the visitor through different areas of the museum, presenting challenges and riddles connected to the objects and spaces around them.
To solve each enigma, the player must observe carefully, use optional hints if needed, and upon solving it correctly, receives a brief explanation about the concept or fact the museum aims to convey.
Through this process, the visitor becomes the protagonist of their own learning journey.
The experience does not alter the physical layout or require additional installations.
It enhances the existing space, creating an educational, digital, and sustainable visit.
Each MuseumQuest can be tailored to the museum’s collections or exhibitions:
In art museums, challenges stimulate interpretation and visual perception.
In science museums, they encourage reasoning and observation.
In history museums, they connect artefacts with their context and legacy.
The system can be integrated into the different venues of the Universalmuseum Joanneum, with customized content for various audiences:
Families and children: short, playful routes with visual stories.
Schools: didactic itineraries aligned with educational goals.
General visitors and tourists: cultural trails guided by a coherent narrative that enriches understanding.
All content is managed online, allowing updates and improvements at any time.
MuseumQuest offers a new, engaging, and educational way to experience collections:
visitors don’t just look — they observe, question, and learn through play.

Added value

Active learning: encourages curiosity, observation, and participation.
Easy access: activated from a single entrance poster, with no installation or downloads.
Autonomy: visitors play at their own pace, activate hints when needed, and receive concise educational explanations.
Sustainability: requires no additional equipment or printed materials, using the museum’s existing infrastructure.
Simple management: routes and content can be updated digitally.
Versatility: adaptable to any type of museum, permanent collection, or temporary exhibition.
Educational and emotional: storytelling turns learning into a memorable and emotional experience.
Impact evaluation: anonymous usage data helps assess engagement and satisfaction.
MuseumQuest redefines the museum visit of the future — an accessible, autonomous, and educational experience that transforms observation into discovery.

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